Inside secrets of free publicity for your business
advertising of the product is the "secret path to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, but put in order for you.
Any kind of business you work, you want and strive for maximum publicity for your company and your products or services possible. After all, is "free advertising", which is essential for the growth of your company. But your promotional efforts shouldwell-designed and pre-programmed for maximum results.
The first and basic form of advertising is made known through the media or press release. It is usually a history of hand about your company, your product / service or an event / happening related to your business, it is with or has recently occurred. These stories are kind of publicity "shot fired" all the various media: local newspapers, radio, television and magazines.
Problem number one ispeople sent you this publicity stories to use them – publish or transmit. And this brings us back to the "right way" to write and send
In any case, send a brief cover letter addressed to the person you are your material to be considered … This means that your story to the editor city newspapers, radio and television news directors and editors of various journals. There areno good what-so-ever to send the material for the publication, dissemination and business – description of how a long-time advertiser, subscriber or listener. The main thing is to get in touch with the person who has the final say on what should be published or broadcast, and the bottom line – that the use of the person of your materials will somehow be a hero "on his or her readers, viewers or listeners.
The letter should include a brief comment a. Go to a carddata – to tell him that you want a hundred pages of paper to write well – 8 1 / 2 of 11 ", preferably in a pastel color such as blue or ivory – and you want this paper cut into quarters, then a total of 400 large sheets of paper headed "From the office i. …" sheet of note is to extend the person contacting you to know – for the first time, and until they use the material, please do not use drop-seed formal …
On this note sheet, from the date on which the wholetop – save a few spaces and then quickly tell the recipient of the message: The attached material is new and should be of real interest to its readers, viewers or listeners. We encourage our dealers and distributors of money magic – our regular publication for manufacturers of wealth and income for non-serious applicants – sent the following note to editors and news directors in the media in their areas:
"This is something new, and for a change, really good idea that people are trying todeal with inflation – the rising cost of living – and those involved in the construction of additional revenues from their activities. Must be of real value – interest – to your readers. Please take a look – if you have any questions or need more information, give me a call at: (503) 666-5824 … "Then, of course, will save about four spaces, type your name, company name, address – your name above, where you wrote, and short note at the top right of your new version. Theit must be typed and double spaced.
So now you have a cover letter, and you know who to send … We have a type as a whole and bring to a nearby shop quick printers. Note Xerox four times during the four copies on a sheet of paper, printing copies of 5-10, and cut the paper into individual notes, all for less than $ 10 … Do not try to save a copy or photo-xeroxing – a photo copy is a copy-photo is a photo-copy, and will not be jobs for you …
Now you canThe need for effective publicity release, which also must be "properly" written if you expect to be used by the media. Above all, there is a proper form or style to use, besides the fact that must be typewritten, double-spaced, and short – about a half page in total length.
About an inch from the top edge of the sheet with a ½ inch margin on each side of the paper, left margin, write in large letters: PRESS RELEASE: To highlight those words. Immediately aftercolon but not in all capital letters, which at that time. Always given at least a day after the day you plan to release it.
Along the same lines, but the right side of the page and in all capital letters, write the words for more information: Underline this, and immediately below, but not in all capital letters, write your name – your phone number – and your address …
Skip a few spaces, so in all capital letters – centered betweenmargins – type a title history, and emphasize the … Skip a few spaces, and from the left, all in capital letters, write the words for immediate release: from there is news or publicity story itself.
You can go to the story and then write a story about the head to match – or the story before the title and then a title for the story to fit – or so it is basically the same as writing a space ad or sales letter … You attract attention andinterest with the title and fill in the details with your story.
Here's an example of the use of advertising news about money, "MAGIC:
Help make ends meet
New publication for extra income seekers
Notice how we continue to sell the editor involved – Your readers are always looking for better ways to do groped, and he was particularly interested in what we promised results … He wants his readers to "think" of him to enlightenThis source of help and read history to find out who, what and how …
Sufficient to say that your head, and the story current publisher, to sell the benefits of your product or service to its readers. Unless explicitly do so, he will use it. You have to sell the first person to your equipment. Keep this fact in your mind as the supreme writing. The person you send the press release or advertising soon see and understand howthe product or service will benefit readers – to make him a hero for them – and must ensure that they will do what you promise in the head.
Getting straight to the point and say that the product is lower in price, more convenient to use or how your product or service is useful for people in general. It 's also a good idea to have a free copy of your product or opportunity for him to try to quit your services.
Remember, the editors receiving yourinformation is fully aware of your goals – free publicity! I am not interested in you or your reputation – if you sold them on the benefits of your business to their readers, and want the background detail, calling you. This is why your phone number and address …
These people are busy people. They have neither the time nor interest in reading about your problems or future plans. They just want a "flag" that warnssomething new and probable real interest to their readers.
Lay the first editor. Convince him that you have found a better mousetrap. Show that your product or service – your business – filling a need and / or will be a big part of his readers, viewers or listeners are important.
When an editor uses your publicity release, always followed with a brief note of thanks. Never, but sends a press advertisement to a publisher and then call or write request to findWhy not use it, use as you wrote, or just a quick hint. Do it once, and especially the media "round file" further material received from you, unopened! If the first attempt was not applicable because the same story, the study provides perhaps from a different point of view, so be sure to send the right person – and try again!
As I said, these people are busy, with hundreds of different versions of advertising on their desks every day – youhave as space or time – therefore, the material must be in one way or another, only to information that they – the editors – want them as readers, viewers or listeners. Whatever your business, product or service, you must build your press release – writing – around the corner or feature that is good or important to the reader, viewer or listener of the media you want your press release policy. Without this special ingredient,lost before you start!
The timing of your press release is always important. Try to associate your release with the news stories. A history of job layoffs and rising unemployment in newspapers, on television and radio advertising, we ask you to exit out of all media to help and opportunities that money for a spell! He says there is a stream of chain letters and pyramid schemes on the door – the media pick up and try to warnpeople to adapt … Within 5 days in release of advertisement, a description of the availability of our report on chain letters and pyramid schemes – a report that explains everything from A to Z – Who are the winners and who are the real losers.
There is another type of stroke also needs to remember … Deadlines for publishing … For best results, try always time to make, so your material in time for the preparation of the Sunday paper. This is because when the newspapers have their greatestmovement, most of the available space, and people more time to read on paper.
For the items you want to appear in Sunday newspaper, usually has a release in less than nine days before the date of publication. If in doubt, ask questions about the deadline.
In short:
Choose the media most likely to have your press release. Choose which carry similar write-ups on a regular basis.
Always use a cover letter of some sort.It pays to have a link to find out the name of the person you are sending your press release.
Use your own form of release, with a head that will determine whether the man or not important at the dawn of use.
Make sure your press release is letter perfect – no typo or spelling mistakes – not photo-copy – always one letter or press release individually typed or printed.
If your account is used, send a thank you note or call the editor atphone and thank him for using the press release.
Never, but call or write an editor who wants to know why he is not because your press release writing or short – just try again and again.